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Friday, April 30, 2004
Starchaser Industries has teamed up with British marketing consultants Freerange Design Ltd in a bid to raise Starchaser's profile and attract further sponsorship funding. The new marketing strategy involves a tour campaign where Starchaser's record-breaking "Nova" rocket is transported and displayed to potential sponsors, courtesy of a partnership with Royal Mail Special Delivery.
The Royal Mail has been doing a sterling job, taking Nova across the length and breadth of the UK--sometimes to awkward or almost inaccessible places. Certainly the most notable visit was to London, where Nova was photograpphed beside the London Eye and on Westminster Bridge in front of Big Ben. Nova is the largest rocket ever launched from UK, where it flew the planned profile to over 5000' and was successfully recovered from its water landing.
Freerange Design is also helping to rebrand Starchaser as the company moves towards relaunch as a Public Limited Company. As a PLC, Starchaser will be set up to offer shares for sale to the general public. www.starchaser.co.uk
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