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Tuesday, June 15, 2004
Futron/Zogby Public Travel Poll
Washington, DC, May 20, 2002: Space travel is new exciting option for those who can afford it; 7% of affluent would pay $20 million for 2-week orbital flight; 19% would pay $100,000 for 15-minute sub-orbital flight.
A comprehensive and detailed study of interest in public space travel amongst affluent Americans indicates significant numbers would pay big bucks for the experience, a new poll by Zogby International reveals.
Commissioned by Futron Corporation, a Maryland-based aerospace consulting group, the poll was designed to measure level of interest in public space travel, the willingness to pay for specific space travel options, and an array of other relevant information concerning lifestyle choices, spending patterns and attitudes towards risk.
Zogby International conducted telephone interviews of 450 U.S. adults whose yearly incomes exceed $250,000 and/or net worth exceeds $1 million. All calls were made from Zogby International headquarters in Utica, N.Y., from January 6 through January 27, 2002. The margin of sampling error is +/- 4.7%. The survey participants were confined to those who could at least potentially afford the high prices of this leisure activity (which is expected to cost around $100,000 for the lowest cost package).
Results were obtained for sub-orbital flights, with the space tourists being rocketed 50 miles into space, at an assumed cost of $100,000, and experiencing much the same kind of 15-minute experience of exhilaration, weightlessness and seeing the Earth below, as did Alan Shepard, America's first astronaut. Up to 19% of those interviewed indicated that they would be likely to take part in such an experience when it becomes available to the public, assuming they could meet the medical and other requirements.
In the case of two-week orbital flights to an orbiting space station, a surprising 7% of those wealthy individuals polled said they would be willing to pay today's price tag of $20 million for the experience that so far only two space tourists, including Mark Shuttleworth who recently returned from orbit, have obtained. The figure approaches 16% if prices come down to a "mere" $5 million a ride. Read More
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